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You prepared for that hour. They forgot it existed.
Missed sessions, twelve months
$7,200
$150 × 4 missed a month × 12, or $600 a month. Your figures, our multiplication.
The work happens before the call. Sessurely takes a deposit, holds a card, charges the no-show for you, and keeps discovery calls free so the funnel still works.
Want late cancels in the figure too? The full calculator splits them out and subtracts our fee.
The business you are actually in
A coaching hour is perishable. The Thursday nine o’clock expires at nine, and nobody else wants it at ten past.
Which is why a missed session is not a scheduling problem. It is unpaid preparation.
A Thursday in your diary
Left is how it goes now. Right is the same Thursday with a deposit and a policy behind it.
Today
What it costs you
With Sessurely
What changes
Today
You read her notes and built the session plan.Forty minutes of preparation for one person, the night before, and none of it is on an invoice.
With Sessurely
The deposit covers the preparation.It is taken at booking, so the work you do before the call is paid for whether she joins or not.
Today
The room is open and nobody joins.You sit on a call with yourself for ten minutes, then send the message that starts “no worries at all”.
With Sessurely
The fee is charged and the slot is released.Under the window she agreed to, without a message from you, and the waitlist is offered the hour.
Today
Free discovery calls and paid sessions are the same booking.So you either protect nothing or you put a deposit in front of the first conversation, which kills it.
With Sessurely
Discovery stays free. Paid sessions are protected.Each service carries its own deposit and window, so a free intro asks for nothing and an engagement asks for a card.
Today
She is “just checking in” between sessions.Which is a coaching session, unbooked and unpaid, arriving as a voice note on a Sunday.
With Sessurely
Everything is a booking, and every booking has a price.Add a short check-in as its own service, with its own price, and the boundary sets itself.
Today
She bought six sessions and you are counting in your head.Was that the fourth or the fifth? You do not want to be the one who gets it wrong.
With Sessurely
The package tracks itself.Sessions remaining sit on her record, and packages carry no fee from us at all.
Today
What you said last time is in a notebook.You are reconstructing a commitment she made six weeks ago from memory, live, while she watches.
With Sessurely
Session notes are on her record.Every session, every note, every action she agreed to, on the phone in your hand before the call opens.
Deposits, the card on file, no-show and late-cancel fees, packages and gift cards, follow-ups drafted for you, and a freed slot offered to your waitlist on its own are part of Pro. Starter keeps the booking page, the client book, intake forms, a waitlist you offer by hand, and email and text reminders, free with no clock on it. Compare the plans.
What a $75 deposit on a $150 session is worth
One sum, at coaching rates, that you can check in the time it takes to open a diary.
Four missed sessions a month
$7,200
A year of prepared hours at $150 a session. Nothing recovers any of it, because there was nothing held.
With a $75 deposit on each
$3,600
Forfeited to you across the same year, on the card she agreed to at booking. Stripe’s processing and our 2% come off that, line by line here.
Pro, for the year
$599.99
An effective $49.99 a month. One recovered session every other month more than covers it.
Arithmetic, not a forecast. Most of the value is that fewer people miss at all once a deposit is attached, and that is deliberately not in these figures because we cannot measure it for your practice.
Day one
What to set, and then leave alone
A deposit on paid work, nothing on discovery
$50 to $75 on a $150 session is enough that somebody either arrives or tells you in time. Leave the first conversation free, because that is the one that has to be frictionless.
Twenty-four hours
Long enough to be fair, short enough that a busy client does not trip over it. Inside it, a late cancel is charged the fee you set. Outside it, she moves herself and nothing is charged.
Then nothing
Reminders go out before every session. Follow-ups are drafted so somebody who has not booked in three weeks gets a nudge instead of quietly ending the engagement.
None of this is a tactic you can run from a notebook. A deposit needs a payment processor, and a no-show fee needs a card that was authorised at booking. That is the part software has to do. How the charge works.
Never the same word twice
A saved card is not a payment. You should never have to wonder which one you have.
- Due
- What a client still owes you. Nothing has arrived.
- Held
- Deposits already paid, sitting in your Stripe balance, set aside for a booking that has not happened yet.
- Collected
- Money that arrived, including cash you recorded by hand.
- Recovered
- Fees kept or charged on appointments nobody attended. Green, because it is money kept.
Deposit paid
$75 taken · counts toward the $150
Money already in your Stripe account, set aside for that appointment. It comes off what she owes on the day.
Card held
$0 taken · $150 on the card
Nothing charged. The card is saved and only used if she misses it or cancels inside your window.
No deposit
$0 · nothing to charge
If she does not arrive, the time is simply gone. This is the state every other booking link leaves you in.
Different words, different borders, and the amount on every row. Your accent colour is yours to choose, which is exactly why colour never carries the meaning on its own.
More than no-show protection
No-show protection is where most coaches start. Sessurely runs the whole practice: your own booking page, a calendar that stays in sync, and a real client book with session notes, history and what each person has committed to. Sell packages of sessions at no fee from us, send intake forms before the first call, and take payment however suits. Reminders go out on their own, and follow-ups are drafted for you to approve.
You keep what you earn. There is no commission on your appointments, money goes straight to your own Stripe account, and your clients are always yours.
Pricing
Free for everyone, with no clock on it.
Starter does not expire and never asks for a card. We would rather be paid when appointment protection actually produces money than charge you for a calendar.
So when it produces money, we take 2% of a deposit or a no-show fee, capped at $10.
Nothing on your prices. Nothing on packages or gift cards. Nothing added to what your client pays.
Starter
Free for everyone
Start on StarterNo card. No trial clock. It does not expire. Your booking page, client book, calendar, intake forms, a waitlist, email reminders and 100 texts a month to U.S. numbers.
Pro
Free for 7 days$69.99/mo
Get paid with ProOr $599.99 a year, an effective $49.99 a month. Deposits, no-show and late-cancel fees, card on file, packages, gift cards, and unlimited texts to U.S. numbers. Follow-ups are drafted for you to approve, never sent on your behalf.
FAQ
Questions from coaches
Does Sessurely work for online coaching?
Yes. The booking page, deposits, reminders and no-show fees are the same whether the session happens in a room or on a call. Add your meeting link to the service and it travels with the confirmation.
Can I charge a deposit for discovery calls?
You can, and we would usually say do not. Keep the first conversation free and frictionless, and protect the paid work behind it. Every service carries its own deposit setting, so both live on one page.
What is a fair no-show fee for a coaching hour?
$50 to $75 on a $150 session is where most coaches land, or the full fee inside a short window. It is easier to justify when the policy was visible before they booked, which is where Sessurely shows it.
Can I sell a block of sessions instead of one at a time?
Yes. Packages are built in, sessions remaining sit on the client’s record, and we take no fee on packages at all.
I work out of a space I do not own. Is this for me?
Yes. If you set your own prices and keep what you charge, this is built for you. The account is yours, not the building's: your booking page, your clients, your policy and your prices stay separate from whoever else works in the room, and you can export everything we hold in one file on any plan.
I am employed and paid a salary or commission. Is this for me?
Probably not yet, and we would rather say so. The deposit, the no-show fee and the cancellation window would be your employer's decisions rather than yours, and those are the parts of Sessurely that do the work. When you go independent, this is here.
Get started
That $7,200 is still sitting in your diary.
Set your page up in minutes and let Sessurely protect every appointment. Start free on Starter with no card and no trial clock. Pro is $69.99/mo, or $599.99/yr for an effective $49.99/mo, and free for your first 7 days.